Back Lot Number: 678  

Lot 678
Description: Lot of Joe DiMaggio items with relation to Wheaties Cereal c.1930s-50s. Fine lot of vintage paper materials relating to the endorsement of Wheaties brand cereal by Joe DiMaggio. Includes June 26, 1939 Wheaties endorsement contract signed by General Mills Co. representative William Slocum (Joe's copy, as such unsigned by DiMaggio); 1939 Joe DiMaggio Award of Honor presentational scroll for having been voted the most popular player on his team by the radio fans of New York (includes typed listing of fans' names along with a related letter from Wheaties); 1941 Joe DiMaggio Wheaties magazine advertisement (11"x15") from Sunday News (found in Joe's personal files); Dec. 5, 1951 typed letter sent to DiMaggio regarding "new" Wheaties flavor; and a May 30, 1952 Joe DiMaggio auto. contract amendment to his Wheaties endorsement contract. Signed by DiMaggio in black fountain pen. The Wheaties cereal endorsement was one of Joe's most significant during his early playing career years. Includes LOA from James Spence Authentication (autograph): Range VG-NM
Estimated Price: ($1,000.00-$1,500.00)